Community Project – A Business (Week 6 – 06/02/2017)


Week 6 – Market ResearchWeek 6 – Market Research

By this point Tom and Luke had checked the Polo, ordered and fitted the parts, washed and cleaned it and it was now ready for selling. Before they could sell it they needed to know where they were going sell it and how much they could sell it for. After a quick introduction to the 4 P’s of marketing (Product, Place, Promotion and Price), they set to work at researching where was the best place to sell cars.

They quickly discovered that online was a key platform when it comes to advertising cars. They touch on Autotrader, eBay and Gumtree as websites where they could advertise the car. Once on the Autotrader website they found other similar cars and noted down how much the cars were selling for and what they liked and disliked about the adverts.

They decided on the layout of their online adverts and what information they wanted to display in the text. They also picked out certain photographic shots that they could replicate to show off the car. They decided that a fair price in the market place would be £1250.

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Change of Premises

Dear Customer,
We are writing to inform you that AZ Autos after many years in Hitchin  is moving to Icknield Garage, Icknield Way, Letchworth, SG64AD on the 11th of July 2022. Although we are sad to be leaving our current location, we are also extremely excited about the prospect of this new chapter and we hope you will be part of that journey.

The new premises is convenient for both the railway station and also the town centre as well as having an onsite fuel forecourt and convenience store.
As always loan cars will be available for your convenience and  our contact details will remain the same

We are very confident that the fully refurbished new premises will enable us to offer an even higher  level of service coupled with the addition of some new and more up to date facilities. All our highly competent staff will be moving across and look forward to seeing you there.

May we also take this opportunity to thank our large existing customer base and you in particular for your support over the years and look forward to giving you the very best of service in the years to come.

With Kindest Regards

David Alvarez
Managing  Director

Change of Premises